Quick Facts

Name Alec Soreff
Current Rank Senior Consultant
State Texas
Ambit Since 2014

Promotion Timeline

Marketing Consultant


Regional Consultant


Senior Consultant

Consultant Profile

How did you hear about the Ambit Opportunity & what impressed you most?

I had been asked a few times by a friend to look but had always said I was too busy.  Then Buck Spears asked me to do a favor and fill a chair at his house as he had a leader from East Texas coming and wanted people there. The leader was Coach Alan Johnston.  At the beginning of the meeting I was sitting back in the recliner with my arms crossed over my chest.  As the presentation went on, I uncrossed my arms and started sitting forward.  By the end I was ready to start my Ambit journey.

What is your “WHY” that keeps you focused and motivated the most?

My Why is to provide for my family.  My wife Lisa has some serious medical issues and can no longer work.  My daughter Emma is 16 now and wants a car and wants to be able to go to college.  Frankly we need the extra income to pay off medical debt.

What do you see for yourself in your future, personally and professionally?

I see myself retiring on my terms from my job with Texas Oncology as an IT Engineer.  Until Ambit came into my life I figured I would work until I died.  I know that I will become a National Consultant.  I love helping other people reach their Ambit goals. Personally, I want to be able to enjoy my free time and travel to wherever and whenever.

What was your single most-effective Success Tool, factor or influence for growing your business?

Follow the proven system.  In the beginning, I did not follow the Ambit system and struggled and got frustrated and thought of quitting a few times.  I finally listen to what Coach Alan Johnston and all the other Ambit leaders were teaching me and I started to be successful.  The validation call is the key part of the process in my opinion; it is what allows duplication to happen.

What advice do you have for new Consultants?

Stay Plugged In, Follow the System, and Find a Mentor or someone that resonates with you and never give up!

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